Experience includes some of Copenhagen’s largest and most innovative urban transformation projects, such as Jernbanebyen, Tingbjerg, Tunnelfabrikken, and Mjølnerparken.

Expertise spans the entire process—from initial urban vision and transactional work to business plan development and project execution—in close collaboration with non-profit housing organizations and municipalities.

Urban development is more than just buildings—it's about understanding urban systems from a macro perspective while engaging citizens locally in a democratic and inclusive way.

By combining strong financial insight with a deep understanding of urban systems, the aim is to contribute meaningfully to the dialogue on improving local communities while addressing broader urban challenges.

Investment can be a tool for transformation. By bridging finance and urban innovation, Surely You’re Joking helps businesses navigate urban challenges and invest in urban trends that are economically profitable and create meaningful change.

Experience includes a track record of successful transactions totaling more than €500 millions, along with the development of multiple investment strategies tailored to urban development.

Get in touch to explore how urban challenges can be turned into opportunities.

Send us an e-mail at hello@syj.dk