Can we design cities where people and profit thrive together?

Surely You’re Joking reimagines urban spaces by blending investment with creative solutions to build green and thriving neighborhoods. Inspired by Richard Feynman’s relentless curiosity and analytical mindset, Surely You’re Joking connects international urban insights with deep financial knowledge—helping businesses, studios and public entities bridge innovative ideas with a solid business case and thereby turning urban challenges into opportunities for lasting impact.